Consider how you should adapt your visual strategy for each social channel. Air France’s Instagram feed, for example, includes a combination of destination shots and airplane photos.
Mix things up with recurring themes or pillars. Add content, color palettes, and other visuals that will help shape your direction. Do some background on your audience’s interests and think about what type of visual content they’d like to see. A social media style guide can help with this. Whether you know it or not, all companies have a brand identity and visual language on social-some are just more fluent on social than others. Your creative may follow best practices, but without purpose, narrative, timing, and other strategic elements, you’ll be doing your art department a disservice. Great visuals are only as good as the social strategy that supports them. Want to create great visual content on social media? Start here. Make visuals part of your social media strategy 12 tips for creating visual content on social media 1.
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Need help with your social strategy? Or need a hand creating and scheduling your social media content? Get in touch today for a free, no-obligation discovery call.Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. Guides are a great way to share advice and tell a story. Personally, we think the third format gives you more options and room for creativity with what you share. Posts: Recommend posts you created or saved Products: Recommend your favourite products Places: Recommend places in your city and beyond for your followers.Ĭurrently, you can choose from 3 formats for guides Instagram Guides allows you to curate posts to create useful guides, recommendations, tips etc. Reels are set to be big in 2021, so if you haven’t already, consider adding them into your social media plan for 2021. Also, don’t forget your caption, this can be just as important as the video itself, encourage users to take action, rather than carry on scrolling after the reel is finished. We’d recommend 15-second reels, as they’ve seen better engagement as users don’t have to click through to see the rest of the video. Instagram Reels is a form of video content that is 15-30 seconds long, designed to allow you to share quick, creative content. Instagram Reels and GuidesĢ020 also saw Instagram also launch Reels and Guides, new forms of sharing content. We’d recommend you take the time to review your bio, don’t become spammy and include a ton of keywords, just review your bio and name - does it clearly detail who you are and what you do? If it does, you should find yourself naturally including keywords you’d like to be found for. For example, if you sell bread, you shouldn’t really be posting about plant pots. If you haven’t already, this highlights the importance of a social strategy, as you will need to ensure not just for SEO purposes but your consumers, that your copy is focused and relevant to your audience. This is why it is more important than ever to ensure your social content is optimised, like your website content, ensuring relevant keywords are included in your copy. Meaning a huge opportunity for your Instagram profiles, posts, video content and more. Late last year, Instagram announced it was making moves to become more SEO friendly, meaning more posts should start appearing in search results when a keyword is searched for.
Visibility of Instagram Posts in Organic Search So, what does 2021 have in store for Social Media? In today’s post, we delve into some key updates and features of Instagram, which we think will be big in 2021. Social Media use during the pandemic increased by 10% and over 2020 and into 2021 we have seen how Social platforms such as Facebook, Instagram, TikTok and now, Clubhouse have adapted and released new features to allow businesses and people to connect with one and other when we’ve been confined to our homes. Social Media became an even more important channel enabling brands to communicate with their customer. Overnight, brands and businesses across the world had to reevaluate their digital offering and react quickly if they wanted to keep in touch with their audience. If 2020 taught us as businesses anything, it was the power and need of Digital as part of the marketing mix.